You do not have a logo yet, so nothing here is a tweak of something old. These are five complete brand worlds built from scratch. Each one gives you a logo, a colour palette, a type system, a food truck wrap and a menu board, so you are picking a whole look rather than a picture. Pick one and the website gets built around it.
Do not decide on the logo alone. Look at what the wrap and the menu board do with it, because that is where people will actually meet the brand.
The runner up matters. It usually tells us which parts of the favourite to push harder and which to soften.
One round of changes on the winner, then the website, the wrap print files and the menu artwork all come out of the same system.
What is real here: the name, the menu, the prices, the phone number, the Instagram handle and the line about putting somthin goud in yo mouf all come straight from your own listings and your site. Nothing on these mockups is invented. The prices shown are your published pre-sale prices by the pound, so if the truck sells plates instead we swap those numbers in and every layout still holds.
The premium one
Charred black and honey gold is the most ownable pairing in barbecue. It reads expensive without reading stiff, and it gives her a brand that works on a truck, on a catering proposal, and on a jar of rub. This is the direction that scales past the truck.
Best if she wants one brand that carries the truck, the catering arm, and a future sauce or rub line.
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Primary lockup
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Reversed for dark surfaces
Tasten Cee
One colour, for vinyl and stamps
Somthin Goud
Slow smoked in Salem, Oregon. Ribs, tri-tip and pork belly, plus the sides that make it a plate instead of a sandwich.
Alfa Slab One for the name, Inter for everything else. A slab serif has the weight of a smoker door and none of the cowboy cliche.
Street side shown. Drag sideways on a phone to see the whole panel.
Salem, Oregon
Barbecue and Soul Food
Come put Somthin Goud in Yo Mouf
Sized for the board above the service window. Same layout scales down to a printed takeout card.
The heritage one
A cream and deep red enamel plaque, the kind of sign that has been hanging in a family kitchen for forty years. It borrows from church-supper and Sunday-table nostalgia, which is exactly what soul food sells. Warm before it is loud.
Best if she wants people to feel like they are eating at somebody's grandmother's table, not at a truck.
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Primary lockup
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Reversed for dark surfaces
Tasten Cee
One colour, for vinyl and stamps
Somthin Goud
Slow smoked in Salem, Oregon. Ribs, tri-tip and pork belly, plus the sides that make it a plate instead of a sandwich.
Ultra for the plaque, Work Sans underneath. Fat slab letterforms lifted from old enamel signage, set tight and centered.
Street side shown. Drag sideways on a phone to see the whole panel.
Salem, Oregon
Barbecue and Soul Food
Come put Somthin Goud in Yo Mouf
Sized for the board above the service window. Same layout scales down to a printed takeout card.
The loud one
Her own line is the best copy in this whole project, so this direction makes the words the logo. Black, highlighter yellow, hot sauce red. Built to be read from across a parking lot and to stop a thumb on Instagram.
Best if the truck is going to live at events, markets and breweries where it has to win attention from thirty feet away.
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Primary lockup
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Reversed for dark surfaces
Tasten Cee
One colour, for vinyl and stamps
Somthin Goud
Slow smoked in Salem, Oregon. Ribs, tri-tip and pork belly, plus the sides that make it a plate instead of a sandwich.
Anton set enormous and tight, Archivo for the reading text. No decoration, the scale is the design.
Street side shown. Drag sideways on a phone to see the whole panel.
Salem, Oregon
Barbecue and Soul Food
Come put Somthin Goud in Yo Mouf
Sized for the board above the service window. Same layout scales down to a printed takeout card.
The elevated one
Soft clay, bourbon and sage, with a serif that has warmth in the curves. This is the direction that gets her booked for weddings and corporate catering at a higher ticket than a truck window normally supports.
Best if catering and private events are the real business and the truck is the marketing for it.
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Primary lockup
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Reversed for dark surfaces
Tasten Cee
One colour, for vinyl and stamps
Somthin Goud
Slow smoked in Salem, Oregon. Ribs, tri-tip and pork belly, plus the sides that make it a plate instead of a sandwich.
Fraunces at a soft optical setting with Karla underneath. A serif with warmth in it, which is very different from a script.
Street side shown. Drag sideways on a phone to see the whole panel.
Salem, Oregon
Barbecue and Soul Food
Come put Somthin Goud in Yo Mouf
Sized for the board above the service window. Same layout scales down to a printed takeout card.
The local one
Southern cooking, Pacific Northwest address. Fir green and rust with a badge that would look at home on a national park sign. It plants a flag in Salem instead of pretending the truck rolled in from Texas.
Best if she wants to own Salem specifically: farmers markets, breweries, local press, Willamette Valley events.
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Primary lockup
Salem, Oregon
Tasten Cee
BBQ and Soulfood
Reversed for dark surfaces
Tasten Cee
One colour, for vinyl and stamps
Somthin Goud
Slow smoked in Salem, Oregon. Ribs, tri-tip and pork belly, plus the sides that make it a plate instead of a sandwich.
Bebas Neue condensed for the badge, Inter for the rest. Condensed caps stack cleanly inside a shield and read fast on a moving vehicle.
Street side shown. Drag sideways on a phone to see the whole panel.
Salem, Oregon
Barbecue and Soul Food
Come put Somthin Goud in Yo Mouf
Backyard parties, corporate lunches and weddings across the Willamette Valley. Tell us your headcount and we will build the plate.
tastncee@gmail.com
Sized for the board above the service window. Same layout scales down to a printed takeout card.
Tap any one to jump back to it.
The premium one
The heritage one
The loud one
The elevated one
The local one
Favourite plus runner up. A sentence on what you like and what you would change is enough.
We adjust the winner: colour weight, how loud the name sits, how the wrap breaks around your real truck doors and window.
Vector logo pack plus a wrap file measured to your actual truck once we have the make, model and panel sizes.
The site gets built on the winning system so the truck, the menu and the web all look like one business.
Two things we need from you: the year, make and model of the truck so the wrap gets measured properly rather than guessed, and whether the truck window sells by the plate or by the pound. Everything else we already have.